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I made the decision from the onset of the year to plan for virtual events, given our small team and resources. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. Now you learn how to bet on the brand new 1xBet app, you could potentially mention the various sporting events and betting possibilities inside the India. After registering on the platform with your email address or phone number, you can start betting on a wide range of events. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about.
- We were moving forward planning and executing in-person events which we hadn’t had for 2 years while also maintaining an online virtual program.
- They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees.
- With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies.
- The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment.
- The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success.
Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona.
It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully. From India to Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations.
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Keeping the team going and adding a new sense of belonging has been one of the toughest challenges. A lot of us picked this line of work for the people that get to experience what has been created as well as the people we get to see onsite work their magic. The one virtual webinar that was spun up before I was on the team had decent attendance for the company size.
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Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer 1xbet registration and internal programs.
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It took an actual village of Snykers to ideate, build and execute this virtual event. SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team. We also recorded overwhelming repeat attendance (up to 60%).Uncertainty of whether an event would be live or transition to virtual.
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We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media.
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Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees.
This allowed us to create more effective and engaging virtual events from the start and maximize our budget. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones. After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Our hosted event series included about 8 virtual events across North America and EMEA markets.
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The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Turning our traditional analytics into correlative predictors is a journey we’re on and represents the largest challenge we faced in 2022. And, do so in a way that is thoughtful and personalized.Our biggest challenge was interpreting data and fighting the confirmation bias that we all have. With our platform we are able to build, move and engage audiences no matter where they are in their journey with Salesforce.